Defining Quality

Ozurdex

The film questions what defines quality. We see a set of three traditional craftspeople – watchmaker, carpenter and seamstress – working with the skill and detail required for bespoke manual production. The VO asks ” What defines quality?” going on to question what attributes we seek: that something feels good? looks good? etc. It concludes that quality is “objective, not subjective” as the film continues to contrast manual crafstmanship with Allergan’s precise, automated, mechanical production line, where human factors – ie: variance and room for error – are eliminated. We see an energetic flurry of robotic arms, inspection cameras and conveyor belts manufacturing products with predictable precision. The VO defines quality as predictable, reliable, delivering consistent results. We see a brief product shot then zoom out from the eye to a medium shot of the patient as the VO concludes that “Quality matters. To us. To you. To our patients.”